Introduction
Guardian Ridge Insurance LLC (“GRI,” “we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy (also “Policy”) explains how we collect, use, disclose, and safeguard your personal information when you visit our website, or use any of our products or services that link to or reference this Policy. This Policy applies to all users, including residents of California and individuals located in the European Economic Area (EEA). This Policy does not apply to employees or job applicants. If you are a California resident, please see Additional Notice to California Residents below for more information.
Scope of This Privacy Policy
This Privacy Policy applies to information collected through our website, digital tools, contact forms, marketing communications, phone calls, insurance applications, and integrations with third-party technologies and services such as CRMs, analytics tools, and insurance carriers.
Information We Collect
We may collect information that identifies, describes or is reasonably capable of being associated with you (“Personal Information”). Personal Information does not include publicly available information, such as information lawfully made available from government records, information we have a reasonable basis to believe is lawfully made available to the general public by you or by widely distributed media, or by a person to whom you have disclosed the information and not restricted it to a specific audience, or deidentified or aggregated information.
We may collect the following categories of Personal Information:
- Identifiers and contact information (such as your name, email address, phone number)
- Government-issued identifiers (such as your driver’s license number, social security number, or health data)
- Account details (such as user ID)
- Policy or claim information (such as materials you submit as part of your claim, or other information you choose to provide us)
- Payment information (such as bank account information, billing address, and any other related information necessary to process your payment)
- Professional and commercial information (such as you’re your employer, or insurance products requested or purchased)
- Message contents (such as email contents)
- Audio or similar information (such as a recording for quality assurance and training purposes)
- Preferences (such as types of services you use, communication preferences, wish lists)
- Device identifiers (such as IP address, unique device ID, browser type)
- Internet or network activity (e.g., page vies, links and items clicked, cookies, analytics data)
- Geolocation (such as physical location or movements)
Other information you choose to provide us (such as information provided through online forms, surveys, product reviews)
How We Collect Information
We collect Personal Information directly from you when you purchase any insurance policy through us, enquire through phone, email, or website.
We collect Personal Information from you passively through tracking tools like Google Analytics, Google Webmaster, browser cookies and web beacons to collect information about your usage of our website.
We collect Personal Information about you from third parties, such as our affiliates, business partners and vendors, including but not limited to administrators, adjusters, agents, brokers, or other representatives who provide services or products on our behalf.
We may also receive information from consumer reporting agencies, including motor vehicle reports or information about your credit or creditworthiness, and from other, publicly available sources.
We may combine data collected through various channels to improve service accuracy and delivery.
How We Use Your Information
We use the Personal Information to:
- Operate our business to allow you to maintain your account and otherwise run our daily operations
- Provide and manage insurance products and services, as well as renew, modify or maintain your coverage and memberships
- Communicate with you about your use of our website, products or services, respond to your inquiries and quote requests
- Match your insurance needs with appropriate providers
- Personalize your experience
- Communicate with you by email, phone, or SMS
- Send marketing and promotional communications
- Analyze site traffic and performance (via cookies and analytics)
- Evaluate and improve our website, products and/or services
- Comply with legal requirements to investigate and enforce our rights
- Comply with legal obligations, including recordkeeping and reporting
- Comply with contracts with third-party partners related to products or services that we provide to you
Detect or mitigate fraud, security breaches, or illegal activity
How We May Disclose Personal Information
We do not sell your personal information. We may disclose your Personal Information with third parties who perform services on our behalf, our affiliates, business partners, vendors, service providers, subcontractors, insurance carriers, analytics providers, advertising platforms to support our services and marketing, as well as legal or regulatory authorities as follows:
- Affiliates, subsidiaries and business partners. We may disclose the Personal Information we collect with our affiliates, subsidiaries, and agents and brokers. GRI also partners with other businesses to offer products and services, and we may disclose your Personal Information to those organizations, including those that play a role in insurance transactions such as independent claims adjusters, repair shops, and other claims related companies.
- Vendors and service providers. We may disclose the Personal Information we collect with vendors and service providers who perform functions on our behalf, such as helping complete transactions and process payments, handling claims, servicing your policy or membership, and engaging in credit reporting. We may also disclose your information to vendors and service providers who provide website hosting, automated processes and analytics, marketing and advertising, email or other communication services, development and research or actuarial studies, customer support, and tax, accounting, and legal services.
- Marketing and advertising partners. We may also disclose certain Personal Information, such as name and contact information, with our marketing and advertising partners to send you content about certain products and Services.
- In response to legal process. Personal Information may be disclosed to third parties, as required by law or subpoena, or if we reasonably believe such action is necessary to comply with the law and the reasonable requests of regulators, law enforcement or other public authorities. We also may disclose the information we collect in order to comply with a judicial proceeding, court order, or other legal process, including responding to national security or law enforcement disclosure requirements.
To prevent fraud and protect us and others. We also may disclose your Personal Information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of this Policy or our Terms of Use, or as evidence in litigation in which we are involved. We may also disclose Personal Information to protect our rights and the rights of others. This may include exchanging information with other companies and organizations for fraud prevention, spam/malware mitigation, and similar purposes.
Cookies and Analytics
We use cookies, pixels, tags, and similar tracking technologies to collect usage data, improve website functionality, assess, secure, protect, optimize and improve the performance of services, and serve personalized advertising through platforms such as Google Analytics, Google Ads, and Facebook Pixel. You may control cookie preferences through your browser settings or through our cookie banner.
Email Opt-Out
To stop receiving our marketing emails, please email support@grinsured.com It may take about 10 days to process your request.
Your Privacy Rights
If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights.
– Right to know what personal data we collect and how we use it
– Right to access your personal information
– Right to request deletion of your data
– Right to correct inaccurate personal data
– Right to limit the use of sensitive personal data (CPRA)
– Right to data portability (GDPR)
– Right to object to processing and profiling (GDPR)
– Right to withdraw consent (GDPR)
– Right to opt out of the sale or sharing of personal data (CCPA)
– Right to non-discrimination for exercising your privacy rights
How to Exercise Your Rights
To submit a request, please download and fill out our Data Subject Rights Request Form or contact us at:
Email: support@grinsured.com
Phone: 800-570-8200
We will respond within the timeframes required by applicable law. We may request verification information before fulfilling your request.
Data Security and Retention
We implement appropriate administrative, technical, and physical safeguards to protect your personal data. However, no system is 100% secure, and we cannot guarantee absolute protection.
We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Children’s Privacy
Our services are not intended for children under the age of 18, and we do not knowingly collect personal data from individuals under the age of 18.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies independently.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Continued use of our website or services after updates constitutes acceptance of the revised policy.
Contact Us
If you have questions, concerns or grievances about this Privacy Policy, contact us at:
Guardian Ridge Insurance LLC
3556 S Highland Drive, Salt Lake City, UT 84106
Email: support@grinsured.com
Phone: 800-570-8200
Your California Privacy Rights (CCPA/CPRA)
California residents may visit the section Additional Notice to California Residents: California Consumers Privacy Notice to access our Notice at Collection and to exercise their rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
Effective Date: July 15, 2025
Last Updated: July 29, 2025
